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Keywords Are It! Seven Powerful and Useful Keyword Marketing Tools

By Titus Hoskins

After years of tournament Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, foremost Google.

And that statement has to be refined even further, it’s all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all impressive first page of SERPs since your keyword rankings can make or break your online marketing.

If you’re targeting hellishly competitive and profitable keywords you will have your work cut out for you; unless you have tons of money to buy your way (links) into the top spots, expect to spend months if not years, getting to those top listings. Google has frowned upon join buying and has taken steps to fight it, but this practice is still widespread throughout the Web.

Most beginning and honest Webmasters want to take the punctilious route and earn those top rankings by providing good quality content that Web users will actually find helpful and serviceable. They build those links the natural way by offering viral link bait in the form of videos, ebooks, articles, reports… all branded with backlinks to their sites.

Bit by bit over time, these links will build up and your keyword rankings will go up in the search engines. People will find your content and bookmark it in all the societal bookmark sites like Digg, Facebook, MySpace… and your rankings will climb even faster.

However, since keyword marketing has become outrageously competitive, you do need a little help with achieving those top rankings. Over the years I have tested and used many keyword tools and I have listed some of the most successfully ones below. (Just Google to find links to these tools and programs.)

One of the first keyword tools I ever second-hand was The Internet Success Spider by Neil Shearing which is now free. The Spider is a very simple, yet powerful keyword apparatus because it shows you the major players in your keyword niche. It slowly works in the background to give you valuable information on your keywords. I realized very at once, with marketing (like most things in life) that information is what separates the losers from the winners.

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