Online Services: Email Marketing - Internet Service Providers

Are Behavior Based Ads Good For Publishers?

Much ado is made of monasticism (for good reason). Lately, that ado has risen to a fevered pitch. Fantomaster wrote a comprehensive blog assign on Google and privacy issues that will astound you. One of the links he provides is to this blog post by DazzlinDonna about her experience as a publisher using behaviorally-based ad targeting. In her sentiment, it just wasn’t worth it.

According to Donna, there were two issues related to behavioral-based ad targeted that made it a big keel over off for her:

Her users freaked out and thought that she, not the ad company delivering the ads, were spying on them; She experienced a lousy CTR

Both of these are understandable. Privacy issues aside, though, the problem for publishers (besides having ticked off site visitors and customers) is that ads that appear on their websites targeted to viewers based on their browsing habits are anti-SEO. That is, those ads will inevitably have nothing to do with your spot’s content. That’s bad for you as it will lead to lower than expected click through rates (CTR). Who wants that?

Here’s how it works:
Your location is about A Site visitor X frequents websites that feature content about B Ads seen by that visitor on your site more frequently show up to be tied up to B, not A Other site visitors see ads related to their viewing habits, which may or may not have anything to do with A Your click throughs go down


Now, here’s the golden question: Why do your click throughs go down? it seems that if ads part of to visitors based on their interests that CTRs would go up, right? Not really. There are two reasons why CTR could go down in this situation. The first is because visitors are on your site to see cheer about A and while they may ordinarily be interested in B (or C or D or E), at this time they are only interested in A. Secondly, if visitors get an eerie feeling that you are spying on them then they are going to be less indubitably to click on...

Read more...

High Performance Web Sites and YSlow

Google Tech Talks November 13, 2007 Outline Yahoo!'s Exceptional Performance Team has identified 14 best practices for making web pages ...

Array

http://www.takeoverpageone.com So at most how do you get visitors to your website. What is this mysterious thing that some websites get apparently ...

How do I delete unwanted web sites from my pull down search history?

Jan 06, 2009 by Greg M | Posted in Yahoo! Toolbar

When I go to access a commonly habituated to web site the pull down list still has unwanted sites, that I don't seem to be able to delete

Go to Tools>>Internet Options>>In Browsin Narrative click Delete>>Yes.

You can also highlight an address in your pull down search menu and right-clicking it once. Then hit Eliminate on your keyboard.

Doing one or both of these will get rid of them.

| Jan 06, 2009

  • Posters

    Gone With The Wind
    Gone With The Wind

    Gone With The Wind
    Gone With The Wind

    Gone With The Wind
    Gone With The Wind

    Gone With The Wind
    Gone With The Wind